Next week, September 19th, will be "National Talk Like a Pirate Day.” While I have no intention of writing like a pirate (I’ll leave that to Scentsy Blogger Dave Sattler), I thought it might be fun and timely to discuss our new Seven Seas fragrance category. While some of you are likely missing the old “Tropical” category, I’m hopeful your favorites survived the cut. Coconut Lemongrass and Rio Beach are two of my personal favorites as both successfully capture the “escapism” or “foreign getaway” concept for me.
A question many of you asked at convention was: “So what helped drive the name and fragrance changes within this line?” The short answer is seasonal sales. Tropical, as a category, had lackluster Fall/Winter sales, year after year. What doesn’t change (for most of us) during this time of year is a desire to escape or take a vacation. And, if you’re anything like my in-laws, the destinations aren’t always tropical—though I have to admit, Hawaii in December is amazing.
Many of us may never have an opportunity to visit the famous spice markets in Turkey, India or the Caribbean. But you may find “Spice Bazaar” can take you (and your family and friends) there without leaving your own living room for a mere $5—quite the bargain. I’ve only seen pictures of the Italian “Almafi Coast” online, but the citruses they grow are second to none, and you can experience them in this Scentsy fragrance. “Imperial City” and “Amber Road” are two additional Seven Seas fragrances designed to transport you to the Far East and the Middle East respectively.
It’s shocking to think the only way to get to these destinations over 65 years ago was by boat. Today, many of you reading this may have already had the opportunity—like my in-laws—to riddle the globe with push pins of the places you’ve been. Our hope for Seven Seas is that we can effectively bring some of these unique scent destinations into your home—even if you’ve never been there.
Share your favorite destinations in the comments section below—especially if you have a unique fragrance connection to that place. Here’s the bigger challenge: try to describe that scent memory. Good luck!