How Scentsy fragrances help bring memories to life

All the feels

Fragrance is a catalyst for memories. One whiff of a tray of cookies coming out of the oven, and you can practically feel your Grandma standing next to you. The smell of crayons can take you back to that first day of kindergarten. The aroma of a certain aftershave can make you remember the way the scruff of your daddy’s face used to feel against your cheek as he carried you from the car to the house (as you pretended to be asleep after that long drive home).

It’s true: Memories and fragrance are linked together in pretty amazing ways. But why?

Well, according to scientists, it has to do with brain anatomy. As smells are processed by your olfactory bulb – located inside your nose and just under your brain –two key areas that are strongly tied to memory and emotion are stimulated.

What’s even more interesting is that the visual, touch and auditory stimulus your brain receives don’t pass through those areas of the brain. That’s why smells and fragrances are more powerful than sights and sounds when it comes to unlocking our emotions and memories.

Photo of cocoa and Scentsy cards

Pretty cool, huh?

So, this explains why, when you drop a few cubes of Clove and Cinnamon into your Merry Mug Warmer, you might be transported back to your favorite aunt’s house in the country. And why, if you add a little Hug in a Mug to your Scentsy Warmer, you might find yourself feeling like a little kid again, sitting at your kitchen table while your mom pulls baked goodies out of the oven for you.

The possibilities are endless, and often surprising. Because you don’t really know which fragrances are going to unlock which memories until you experience them for yourself.

So, the next time you try a new Scentsy fragrance, it just might end up taking you back to a warm and wonderful memory from your childhood, or remind you of that special friend or family member you’ve not seen in years.

Fragrance is powerful, and that’s why we love to help you fill your life with fragrance.

What great memories do Scentsy fragrances unlock for you? Share your story in the comments below. We’d love to hear about it!


  1. Estelle

    Blue Grotto-my first trip to Hawaii. Grandma’s Orchard- Picking apples from the orchard with family. Apple Cinnamon Sticks-cozying up near the fireplace with apple cider in hand on cold Autumn and Winter days and nights. Blueberry Pancakes-Mom’s specialty breakfast. Perfect Peppermint-candy canes broken open for the festive season. Ice Pines- A trip in the woods.

Comments are closed.

Share via
Copy link
Powered by Social Snap