“Our Scentsy world is made up of thousands of unique people who come together to support, nourish and nurture each other … who love each other. Think of Scentsy as one giant sunflower and each of you is a floret. When you turn your face to the sun, you help others find the light they desperately need.”
— Heidi Thompson, SFR 2024
More than 7,500 Scentsy Consultants (plus thousands more family members) from 12 countries and all 50 United States invaded Orlando for Scentsy Family Reunion 2024 — a global celebration of Scentsy Spirit that was 20 years in the making!
What is Scentsy Family Reunion (SFR)?
Our largest annual event is a high-energy, in-person celebration filled with entertainment and training, recognition and reveals, giveaways and interactive displays — and so much fun! Including inspiring messages and new business training from Consultant leaders and the home office team, plus an exclusive sneak peek of upcoming products, programs and destinations for a full year’s worth of Scentsy events and incentive trips.
For those of you who couldn’t attend or tune in virtually and still crave that Scentsy Sunshine, here’s a look at some of the highlights from Scentsy’s biggest event of the year:
Filling lives with new Fall/Winter 2024 fragrance
New Fall/Winter 2024 Catalog product reveals included new fragrances, like Alpine Escape and Cherry Chestnut, beautiful new warmer and tabletop fan diffuser designs, a redesigned Scentsy Go and the launch of an all-new system: Scentsy Air. Ideal for larger spaces, the powerful new Scentsy Air is a fan diffuser that holds up to four Scentsy Pods and fills 200 to 1,000 square feet with immediate fragrance.
Attendees could walk through immersive product displays and fragrance rooms to experience the power of Scentsy Air — and each new Fall/Winter fragrance — firsthand.
Announcing new licensed products with Universal Pictures
Before loading up more than 100 buses and heading to Universal Studios for an exclusive opening night party, Scentsy announced a new product partnership with Universal Pictures, launching with everyone’s favorite little yellow henchmen: the Minions! SFR attendees were given their very own Minions: Kevin – Scentsy Buddy and Minions: BANANA! – Scent Pak to take with them to the park.
Several other licensed products were revealed, including new and returning Disney, Warner Bros (WB) and NFL Collection products coming this season.
Inspiring connection and Scentsy Spirit with key messages
After three years away, Scentsy Co-Owners Heidi and Orville Thompson returned to SFR with impactful messages on the importance and strength of Scentsy’s community — and the power it has to bring sunshine into the lives of others. They also announced their new roles as Scentsy Executive Co-Chairs and officially named Dan Orchard the President and CEO of Scentsy.
In the final session, Dan shared an all-call to action and growth, inviting Consultants to recommit to their Scentsy goals and to start climbing again, with the full support of Scentsy’s Home Office Team.
Honoring our history with the Scentsy Museum
In honor of Scentsy’s 20th anniversary year, SFR included a custom-designed Scentsy Museum filled with stories, artifacts and interactive displays spanning 200,000 square feet and two decades of Scentsy Spirit.
Guiding new growth with Choose Your Scentsy Adventure
Each Consultant was sent a personalized report to help guide their SFR Learning Expo experience in Orlando! Choose Your Scentsy Adventure featured eight unique stories spanning four key learning objectives. Thousands of Consultants attended the expo to gain the tools and knowledge they needed to grow with Scentsy, totally customized based on their business activity.
Preparing for the season with Harvest and Holiday Limited Time Offers
As the busiest selling season of the year approaches, Consultants were thrilled not just to hear all about new Harvest Collection, Holiday Collection and seasonal limited-time offer products launching in the coming months — hello, Disney and Pixar Coco! — but also to see and experience them up close in product displays.
Moving and grooving to the Sunshine State’s coolest 5K event
All attendees were invited to participate in a 70’s-style 5K fitness activity, complete with costumes and plenty of sunshine, to build community and break a sweat at the event. Congratulations to the top finishers:
- Jeffery Hudnall, 1st
- Brian Fleck, 2nd
- Matt Woolston, 3rd
- Ariell Voegele, 1st
- Blair Whitehead, 2nd
- Jorene Batali and Lyndsee Bates, 3rd
Learning from the best with Scentsy Soundbytes
One of the best things about attending SFR is the opportunity to learn from fellow Scentsy Consultants! All 27 of the Consultants who presented a Scentsy Soundbyte took time to prepare helpful training content, spanning everything from how to find new customers to how to earn an incentive trip, to help others succeed.
The event also featured two insightful and inspiring onstage panels: One composed of Alice Kalilimoku Shining Stars — including Scentsy’s 2024 recipient, Gaby Gurrola, and 2023 recipients, Wendy Heath-Newgass and Sina Steinl — and another panel of Annual Mentor Award achievers to share on the importance of teambuilding.
Setting new goals to travel with Scentsy in 2025!
The final session ended with the reveals of Incentive Trip 2025 destinations — sun-soaked adventures through Greece and Turkey, plus a top-tier trip to magnificent Machu Picchu — and the announcement of where we’re heading for SFR 2025 events: Minneapolis (North America), Berlin (Europe) and Gold Coast (Australia and New Zealand)!
Scentsy Family Reunion 2024 concluded in the same way it began: with a heartfelt and energized Scentsy Spirit cheer!
To learn more about what it means to be a Scentsy Consultant — including a life filled with fun, friendship and fragrance — visit scentsy.com/join.
What were some of your favorite moments from SFR 2024? Share your stories with us in the comments!
Anna Daly says
Hi I’m new and love it all
Scentsy says
Welcome! We’re glad to hear that and so glad to have you with us 💜
Trisia Buckley says
I loved being able to connect with consultants from all over the world! Speaking to the home office associates and getting their stories is also a highlight for me. Our team is from all over the U.S.A., getting to see them this one time a year is amazing! I loved the sound bytes and expo such great information to learn, being able to bring that information back to my team and start utilizing those tips into my business. THE BEST PART IS BEING ABLE TO BE MY AUTHENTIC SELF.(in a unicorn outfit)!
Scentsy says
It’s such a privilege to be able to gather together to renew our excitement, energy, and commitments. It was particularly special to have a global SFR this year and see so many of our Scentsy Family come together from all over the world! 🌎 💜