Exploring the Psychology of Color

Feeling blue. Green with envy. Seeing red.

It’s no coincidence that we often use color to describe our emotions. Like fragrance, color can unlock a memory or evoke a certain mood. We’re drawn to it because it makes us FEEL.

Indigo_BlogPost_MoodPsychologyWe can make a few assumptions with fragrance: Citrus is uplifting. Cinnamon and vanilla are comforting. Musk is enticing.

These “rules” apply to many people, but they’re not absolute.

How you feel when you experience a fragrance is guided by your unique perspective — your memories of the past, your obsession with a fashion or home décor trend, your ever-changing mindset.

The same applies to the psychology of color. Every sensory experience is unique.

Feeling grateful


“I was driving my youngest daughter Grace to school early one morning, with the sun rising over the mountains. Everything around us was a dark indigo color. When I asked Grace what she saw, she said it all looked blue and indigo, too. It made me think inwardly. I felt so grateful that no matter how crazy life is, I am still blessed with this mother-daughter time. In that moment, I felt a deep sense of gratitude — all because of the beautiful, meditative color of the sky.”

Heidi Thompson, Scentsy President and Co-Owner

Indigo_Pinterest_MoodPsychologyBlogPinLet’s talk about indigo

We chose indigo as our color inspiration for our new Indigo fragrance collection because of its history, mystery and beauty. Indigo has an interesting story to tell, and Heidi felt inspired by it.

As a deeper, darker shade of blue, some might consider it contemplative or serious.

Your mood ring color chart might call it deeply relaxed, happy, love struck or blissful.

Nature reveals the magic and mystery of indigo in a thunderstorm, in a rainbow, in the sun rising over the mountains. People reveal its magic and mystery in the familiar yet exotic dye created from the indigo plant.

Truth is, indigo is a color with many moods. That’s why we designed six different fragrances to express them:

Bold and daring. Confident and serene. Meditative and mysterious. Impulsive and energetic. And every mood in between.

How do you feel when you experience Indigo? That’s up to you.

Don’t miss your opportunity to experience the many moods of Indigo. Indigo fragrances are available for a limited time. To order, contact your Scentsy Consultant. Don’t have a Consultant? Find one at ExploreIndigo.com.(No longer available)

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